Makr Shakr is a leading global manufacturer of robotic bartender systems. Combining advanced German technology with Italian design, Makr Shakr machines are installed all over the world.
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We believe in human ingenuity
It looks like there is a period of revolutions driven by automation ahead. That's why at Makr Shakr we launched the Automation Fellowship: the first of its kind in the world. For each robot we sell, we allocate a certain amount for training a person to improve his qualifications and prepare him for his future profession. As inventor-philosopher Buckminster Fuller once said, "We are called to be the architects of the future, not its victims." Makr Shakr wants to return the future to the hands of people. We are an interdisciplinary team
We love challenges. And we know that innovation comes with risk. But it suits us. From the very beginning of our work, we knew that we were undermining. In shallow waters, no one has ever learned to swim ... We have always welcomed people of different backgrounds, different mindsets and disciplines. Yes, we do robotics, but we also have designers, engineers and writers. We are passionate about our work and every robotics manufactured in our factory is a perfect combination of design and technology.
We are from Turin, the city where vermouth was created.
Makr Shakr has a passion for cocktails and a flair for design combined in a pair of robotic manipulators. The bar system combines the robotics of the future with the roots of Italian design, which were developed in Italy, where Vermouth was born. The system explores a new dynamic of social creativity with users as designers: “design, build and enjoy”. Over the past few years, Makr Shakra's robotic arms have served over 2 million drinks, with 800 cocktails being produced per night. The company has received the prestigious D&AD and Core77 awards.
Makr Shakr is a robotic bartender created in Turin (Italy) designed by International Design and Architecture firm CRA - Carlo Ratti Associati, that explores the new dynamics of social creation and consumption. The installation allows users to design their own cocktail creations through a digital application, while digitally controlled robotic arms transform these designs into reality.
Makr Shakr aims to be a social experiment that looks at how people might embrace the new possibilities offered by digital manufacturing.